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Luxury Mastery in Florence: Unveiling Brand Positioning, Italy

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Luxury Mastery in Florence:

Unveiling Brand Positioning, Italy
This captivating course will unlock the secrets of luxury branding, authenticity, and positioning, providing you with a comprehensive understanding of the world of opulence. Through a blend of theoretical knowledge and practical insights, you will explore the enchanting city of Florence, renowned for its rich cultural heritage and exceptional craftsmanship. Delve into the intricate art of luxury branding, learning how to create compelling narratives and build prestigious brands that resonate with discerning consumers. Uncover the essence of authenticity in luxury, understanding its significance in establishing lasting connections. Discover the power of strategic positioning and how it influences consumer perceptions. Elevate your understanding of luxury and embark on a transformative learning experience in the heart of Florence.
Application period: from July 24 to November 17, 2023.

icone WHERE

Florence, ITALY

icone WHEN

Program period: from July 8 to 18, 2024

icone FIELDS OF STUDY

Fields of study: Business; Fine Arts; Education and Humanities; Polytechnic

icone TUITION

R$ 22.812,00

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