School of Communication & Arts

The DNA of the School of Communication and Arts (ECA) of PUCPR is supported by communication and artistic solutions based on Creativity, Technologies, Entrepreneurial conduct and Human development. Currently the school offers programs in Journalism, Advertising, Public Relations, Music, Theater and Digital Production.

As of 2018, its portfolio presents, through its programs: Systemic vision and work by projects: less fragmented view of knowledge; Vertical integration of 25% (min) of workloads; Greater flexibility of training with possibility of two degrees in five or six years; Integrated hybrid projects between their courses (DNA ECA) that bring a mix of communication among all programs.

The school programs are recognized among the best in the country by the Ministry of Education and Culture (MEC), Student Guide, RUF (University Ranking of the Folha de São Paulo), etc.

Among the premises of ECA are common projects, a cutting-edge proposal, in which they are shared by all programs, the student develops creative thinking, citizenship, and entrepreneurship. Unique simulation environments support the new learning methodologies, the School bets on the transversality of technologies and flexibility in academic training. These proposals allow the experimentation of creative skills, aesthetic repertoire expansion and the development of aesthetic-critical sense in all the programs of the School. In the solidarity experience promoted by PUCPR through the Community Project discipline, students are invited to act as socially responsible individuals and promote citizenship and quality of life, working in needy communities.


The School of Communication and Arts of PUCPR is at the forefront of technology, knowledge and research in the areas of Communication and Arts, with the aim of training professionals who can disseminate good communication practices and cultural manifestations that positively influence the community. The Laboratory of Communication and Arts (LABCOM) is a space of more than 3,300 m² that combines state-of-the-art technology, unique simulation environments in Brazil such as Newsroom, theater, handmade space, advertising agency and public relations, dancing studio, photography and video practices, among other laboratories.

A special highlight should be given to the Active Learning Rooms, a space created especially for collaborative work, project development, study groups and activities in which the student is a protagonist. These rooms have been totally redesigned to meet the requirements of teaching methodologies and didactics that break with the traditional forms of teaching work.


In addition to their academic background (Master Degrees, Doctorate Degrees), ECA teachers are highly engaged people who love what they do, since the vast majority are still active in the labor market. This allows an interaction between the university and the practical world. They are professionals who are constantly updating their pedagogical practices either on their own initiative or through the School with teacher training courses.  Professionals committed to integral, ethical, and responsible training form the faculty of the School. In order to do so, each professor has the opportunity to deepen their professional qualification in the specific area of formation and, in a transversal way, through a program that contemplates spirituality, humanism and the universal values of the human condition.


Active Learning Methodologies (ALM) are the focus in all disciplines. Thanks to this attitude students assume their role as protagonists and responsible for their learning. ALM generate interactions between faculty and students, promote greater exchange of experiences, make learning meaningful and, above all, the student effectively becomes an integral and participatory part of the construction of knowledge.


The School of Communication and Arts conducts research periodically with faculty and students to identify needs and promote actions of support and encouragement to the theoretical and practical articulation in the diffusion of knowledge.

Encouragement to research is always present; it helps to promote students’ autonomy in the search for completion of their integral education. The teaching incentive grants programs – PIBID, and the scientific research – PIBIC, have been constantly offered to encourage the systematized production of scientific knowledge. Our school has a research group focused on communication management and crisis management. The School, through its programs, also provides monitoring places for students as a means to instigate the interest for the teaching career.

Extension courses promote interdisciplinarity by providing thematic interfaces and interactions. In extension courses, we work in modules, which allows the student autonomy and socialization of knowledge. The extension is carried out by the provision of services, social programs and projects, partnerships, promotion of courses (face-to-face and distance), lectures, seminars, exhibitions, competitions, etc. The courses are offered according to the students’ demand for their areas of interest.